Monday, March 25, 2013

Media Regulation Policy Anything But Regular


This week’s research focus on media regulation and analysing the policies that dictate it was one that I found particularly interesting in that I have viewed Australia’s classification guidelines as out of touch with the contemporary media landscape for quite some time. Technological convergence has radically changed the way in which media is consumed and Flew’s (2012) recommendation of platform-neutral regulation is one that made a lot of sense to me. Furthermore, the suggestion of a clear scope for what must be classified, especially in reference to online media outlets that prolifically host user-generated content such as YouTube, is the first one I’ve come across that seems genuinely applicable to the unique issues presented by the online environment.

Another area of policy change that I took interest in during this week’s research was the planned changes to Australia’s Foreign Actor Certification Scheme and the discussion of the Save Spaces for Aussie Faces (2011) website’s response in our tutorial. Although the group’s protests initially seemed reasonable, after examining their flyer outlining the proposed changes I came to the conclusion that the Australian television and film industries have taken a harsh protectionist stance in the past and that these changes are long overdue. It is my belief that opening Australian entertainment industries to increased foreign investment and participation can only lead to further growth and that opposition to this from inside the industry is counterintuitive to their supposed cause; creating jobs for talented Australians.

References:

Flew, T 2012, ‘Media classification: content regulation in an age of convergent media’, Media International Australia incorporating Culture and Policy, vol. 143, pp5-15

Save Spaces for Aussie Faces 2011, accessed 26/3/2013. http://aussiefaces.org.au/

Office for the Arts, accessed 26/3/2013. http://arts.gov.au/